Project | adidas Headphones – Turn Up Movement
Objective | Global communication platform to promote adidas Headphones’ True Wireless earbud range.
Proposition | True Wireless range with ergonomic design offering freedom of movement, so you can perform at your best in sport and life.
Insight | In a world of distractions and restrictions in peoples lives, sport and music offer escapism, positivity and an opportunity for
self-betterment. Freedom of movement allows creators to always perform, physically and mentally.
Concept | Feel the freedom of movement in sport and life.
Role | Creative Director
Agency | Zound Industries
Team | Gustav Stegfors, Daniel Blom, Micke Printz
