Project | eBay 'Collections' Launch
Objective | Launch eBay ‘Collections’, an online experience where people can post and collect their favourite items ready for purchase.
Insight | Starting an eBay collection is more than just posting a picture online.
Concept | Excite users by demonstrating eBay Collections as a tangible experience.
Using celebrities, Dani Minogue, Reggie Yates, Kelly Hoppen and Alex James. The passion for collecting was brought to life in an immersive brand experience. A film then brought to life the passion of starting your own collection by showing the eBay site as a scrapbook collage.
Role | Senior Creative
Agency | Exposure
Team | Pete Owen, Konstantinos Gargaletsos