Project | ellesse ‘My Style Is Who I am’ Campaign
Objective | Create a 360º campaign to increase awareness of the ellesse sport offering amongst Gen Z and Millennials.
Insight | Gen Z have a strong desire to display a unique identity and respond well to supportive, peer to peer digital marketing techniques.
Concept | ellesse is the original brand with self-expression and style in it’s DNA.
This authentic heritage gave the opportunity to engage with our Gen Z (14-24 year old) audience, by championing their own individual style and encouraging them to celebrate their stylish self-expression across all the digital platforms that they interact with most frequently.
To further embody self-expression and drive engagement, digital channel Kyra TV and PAQ were briefed to become the Creative Directors of the second phase of the brand campaign. The assets they created would then be used across all digital, social, print and out of home media channels in the 2nd phase. This then became the concept for their PAQ episode that was released on 12th September. The episode, titled: ‘‘We Shot a MASSIVE Outdoor Campaign for Ellesse | PAQ EP#46 is already approaching 700,000 views.
Role | Senior Lead Creative
Agency | Pentland Creative Agency
Team | Stuart Ross-Sheeran, Andrew Ross-Sheeran, Ailsa Ogden, Barney Ward, Tom Knights