Project | Lacoste 'Made For Her' Campaign
Objective | Launch Lacoste’s new female focused collection to the international market.
Insight | Female consumers see Lacoste as a male focused brand, we needed a concept that inspires and educates them otherwise.
Concept | Clearly show Lacoste has a feminine side.
Role | Senior Lead Creative
Agency | Pentland
Team | Sally Green, Ailsa Ogden, Meric Pine