Project | Kickers 'Back to School' AW17
Objective | Create a retail focused campaign to increase shoe sales beyond the back to school period.
Concept | Celebrate the classic style Kickers brings to any outfit.
The campaign focused on classic style, elevating the image of the shoe collection by styling the product as a fashion staple for any outfit. Assets were created for promotion across multiple platforms and the concept was used to create targeted editorial content.
Role | Senior Lead Creative
Agency | Pentland
Team | Jon Herbert, Ruby Thompson