Project | Lacoste Autumn/Winter 360º Campaign
Objective | Promote Lacoste’s new Spring/Summer 2016 footwear collection aimed at young, modern, urban lifestyles.
Insight | Modern contemporary lifestyles of ‘urbanites’ centre around an optimistic outlook on a modern city life, with a sense of adventure at the core.
Concept | Discover an exciting, unique perspective of the city with Lacoste.
Role | Senior Lead Creative
Agency | Pentland
Team | Jon Herbert, Phil Arthur, Kim Walter
