Project | Campaign Against Living Miserably, 360º Campaign
Objective | Break down the stigma stopping men from expressing their problems for the prevention of male suicide.
Insight | Men don’t have the vocabulary to express their feelings and approach the difficult issues associated with depression.
Concept | A humourous dictionary to increase man’s vocabulary for their problems.
The concept was used as a platform to generate a conversation and participation with the target market, highlighting the difficult issues surrounding depression.
Achievements | Voted Digital Campaign of the week by Third Sector Magazine.
Role | Senior Creative, Copywriter
Agency | Theobald Fox
Team | Pete Owen, Paige Shaw, Konstantinos Gargaletsos