Project | adidas Headphones – Turn Up Movement ‘22
Objective | Global integrated campaign to promote the introduction of adidas Headphones’ new colourway, Indigo.
Insight | In a world of distractions and restrictions in peoples lives, sport and music offer escapism, positivity and an opportunity for
self-betterment. When listening, people can be their true selves forgetting the everyday social pressures on them.
Concept | Music and movement bring people together through fearless self-expression.
Role | Creative Director
Agency | Zound Industries
Team | Leeor Wild, Yong-Namm Lee, Micke Printz, Veronika Lagunadisko
