Project | Mitre United 2017 Teamwear Campaign
Objective | Promote Mitre’s brand new teamwear proposition to the grassroots football community.
Insight | Grassroots football club managers consider community and value for money the key to purchase decisions, whilst club players aspire to be sponsored by their favourite brands.
Concept | Mitre United, grassroots football communities exclusive members, savings club.
Role | Senior Lead Creative
Agency | Pentland
Team | Kim Walter, Jon Herbert