Project | adidas Headphones – Quavo
Objective | Drive hype and fame to promote adidas Headphones’ True Wireless earbud range with iconic rapper, Quavo.
Proposition | True Wireless range with ergonomic design offering freedom of movement, so you can perform at your best in sport and life.
Insight | In a world of distractions and restrictions in peoples lives, sport and music offer escapism, positivity and an opportunity for
self-betterment. Freedom of movement allows creators to always perform, physically and mentally.
Concept | Show Quavo’s relationship with movement and music powering his performance.
Role | Creative Director
Agency | Zound Industries
Team | Sam Sulam, Yong-Namm Lee, Micke Printz, Veronika Lagunadisko
