Project | ellesse 2015 International Campaign
Objective | Launch ellesse’s sports lifestyle collection, internationally.
Insight | Sharing experiences socially is at the heart of fitness culture. Common interests between consumers and famous athletes can be leveraged to create engaging content and start a dialogue.
Concept | Off-court moments. Celebrate life the ellesse way, whoever you are.
Tennis stars, Tommy Haas, Elina Svitolina, Feliciano Lopez and Monica Puig were approached to launch the campaign which explored their lifestyles as a platform for creating engaging digital content as part of an integrated campaign.
Role | Senior Lead Creative
Agency | Pentland
Team | Jon Herbert, Phil Arthur