Project | Lacoste L.12.12 360º Campaign
Objective | Launch Lacoste’s new L.12.12 shoe to the international market.
Insight | Consumers regard the iconic style of the polo shirt as aspirational. An opportunity exists to associate the same qualities with the shoe.
Concept | Simply demonstrate the shoe’s timeless style comes from the L.12.12.
Role | Senior Lead Creative
Agency | Pentland
Team | Jon Herbert