Project | adidas Headphones – RPT-02 Sol Teaser Campaign 2021
Objective | Targeting enthusiast sustainability conscious consumers create a teaser campaign as part of a broader sell-through strategy for adidas Headphones’ game changing product, RPT-02 Sol.
Insight | Holistic betterment, fitness and well being are key for sustainability consumers, they do sports to stay healthy in mind and body and seek products that have the planet in mind as well. The healing quality of light and music empowers their progression as they grow, if you feel your best, you perform at your best.
Concept | Celebrate innovation, bringing light and sound together to power performance.
Role | Creative Director
Agency | Zound Industries
Team | Adam Falk, Micke Printz
